Using Copywriter With Email To Your Best Advantage
How to Tell if Your Copywriter is Worth Top-Dollar
If you'd like to generate an income online, you're going to have to have a web site. If you desire that web site to bring in money, it should be written very well. Unless you are already a copywriter yourself, it's wise to hire someone who is well-qualified to compose the text for your site. A good copywriter will generate lots more profits than you would ever even be able to hope to see if you went and did all of the writing by yourself. Apparently, though, not every copywriter is as good as the next copywriter. Some copywriters have a lot of talent. Some, on the other hand, don't have any but are trying their hand at copywriting because someone told them that online writing would be a breeze. The following are a few ways to help you tell the good from the bad.
Does the copywriter have his or her own web site? Any copywriter worth employing is going to have his or her own site that contains a bio, some samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have a site, how can they claim to be able to help you with the one you are putting up? Pay close attention to the copy on the writer's site. If there are several grammar errors and typos, this is not good.
How well do you respond to the copy on the copywriter's website? This goes beyond the simple noticing of grammar mistakes. Does the site copy induce an emotional response as you are reading it? Does it make you like the the copywriter? Does it make you want to continue reading and discover more about person behind the words? Does the website copy make you raring to hire them right away? Does the copy make you feel like you must click away? Does the copy make you furious? These are all really vital reactions and they deserve your attention.
Carry out some background research on the copywriter. Try searching for reviews on online discussion boards and independent sites. It's very likely that the only reviews you are going to discover on the writer's web site are going to be good. Search online for the copywriter's name to discover if there are any reviews or personal testimonials that are not run and can't be falsified by the writer you are checking up on. Look closely at these reviews and recommendations. You need to also request the copywriter to provide you one or two references. See to it that you follow up and genuinely get a hold of those references so that you can ask for an honest opinion from them.
Make sure you spend some time reading through the samples copywriter freelance provided by the writer. Ask for additional samples than can be read on the writer's website. This is especially vital if the copywriter is touting himself or herself an expert in a niche. When the writing looks like it was sourced from Wikipedia or is particularly vague, you better find another copywriter.
There are many different ways to find out if a copywriter is worth hiring. It is crucial that you do your homework and look beyond the copywriter for information regarding his/her reputation and character.